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marketing

Royal Yacht International takes pride in its innovative marketing approach, aiming to produce distinctive and unique content. Our versatile in-house team tailors individualised marketing plans for each yacht, drawing inspiration from recent trends and market innovations to execute targeted, multi-channel campaigns. With a global reach and valuable contacts on every continent, we embrace a significant brand strategy.

As pioneers in yachting social media, Royal Yacht International was the first to join Instagram, maintaining the most popular yacht brokerage account with a loyal fanbase and high engagement. Additionally, our robust presence on LinkedIn includes regular posts and monthly newsletters.

RYI magazine covers all things yachting, including charter and sales yachts, new projects, market news, top charter destinations, company updates, and announcements. It is placed on luxury charter yachts for ultra-high-net-worth individuals (UHNWI), distributed to partners worldwide, handed out at VIP events and yacht shows, featured on the website homepage, and displayed in their Monaco office window.

Thanks to cutting-edge technology and our online SEO & SEM optimisation, our yacht promotions and listings enjoy global visibility, surpassing industry standards.

ryi marketing team

head of marketing

clea sandrine dimarucut

+33 6 07 93 38 77clea@royalyacht.it

Introducing Clea Dimarucut, our Head of Marketing at Royal Yacht International. With a solid foundation as a Digital Media Executive at the Monaco Yacht Show for three years, Clea brings a wealth of experience to her role. As the visionary behind our marketing strategy, she ensures our activities stand out, differentiating us from other brokerage companies. Clea's expertise and insights drive our brand forward, making her a key architect of Royal Yacht International's marketing success.

digital marketing executive

Nadja Sinicynova

+33 6 78 63 26 52nadja@royalyacht.it

Nadja Sinicynova is the creative force of Royal Yacht International, specialising in online marketing strategy, design and social media management.
With a distinguished degree in Luxury Management and a solid five-year tenure in the yachting industry, she possesses a nuanced understanding of how to tailor our services to meet the discerning needs of the most refined clientele.

digital marketing executive

estelle richard

+33 6 80 86 47 06estelle@royalyacht.it

Estelle Richard, with three years of experience in community management and a strong marketing background, currently holds the position of Digital Marketing Executive at Royal Yacht International. Dedicated to innovation, she constantly seeks ways to differentiate the company in the competitive brokerage sector. Estelle's strategic approach and commitment to staying ahead of industry trends contribute to Royal Yacht International's success in the maritime market.

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